Customer Loyalty: How to Cultivate and Keep Loyal Customers

To call customer loyalty important would be an understatement. Your customers keep you going. No customers, no business. And getting new customers is harder and more expensive than developing your existing customer base. So it makes a lot of sense to build customer loyalty by creating a customer loyalty program within your organization.

A loyalty program is your way of saying ‘Thank You” to your customers. Of course, it’s about revenue, but it’s also about gratitude. You’re grateful to your customers for their patronage. So let’s talk about some of the best customer loyalty program ideas we’ve seen in the retail industry.

Customer Loyalty Idea #1 – Use Personalized Emails

Have you ever sent your customers a ‘Happy Birthday’ email? You should – it’s a great way to tell your customers you care about them, far beyond just being a source of revenue. You could offer them a birthday discount in that month as well, or perhaps even customize pregnancy planning emails for new moms in their first year of motherhood.

Show your customers you care about them. There are a variety of email platforms that can help you customize birthday, pregnancy and special occasion email campaigns.

Customer Loyalty Idea #2 – Customer Loyalty Cards and Rewards Programs

Here’s one of the more obvious ways to create a customer loyalty program. We’ve all seen rewards cards from the supermarket and various coffee chains. You could create a customer rewards program of your own. You could do it with plastic cards if that’s within your budget; but you could also do it with punch cards, which are far cheaper to make and easy to set up.

You know the type. It’s the kind at your favourite local pizza shop, where you buy 10 slices of pizza and the eleventh one is free.

Experiment with loyalty cards and programs. They don’t have to be hard or expensive. It’s little things like this that can keep your customers coming back.

Customer Loyalty Idea #3 -Make Loyalty Easier For Your Customer

Is there anything more annoying than when you call a company and you’re asked to press 30 different buttons, only to be placed on hold for the next 15 minutes? What about going into a store that requires you to have your loyalty card present in order to get your loyalty discount?

Don’t be that business. Make it easy for your customers to get their rewards. For example, MyPOS Connect allows you to easily look up loyal customers by using a phone number or a name or any part of their address. Type anything into the POS system screen and MyPOS Connect’s multi-word search capability will find your customer quickly.

Customer Loyalty Idea #4 – Excel At Something

Every business has a story. It’s important for you to know yours, and to get it out there. For example, some companies are renowned for their lifetime guarantees – even if the current owner of the product or service was not the original buyer. For others, it’s their passion. And for others, it’s being at the edge of pop culture.

So what’s your story, and what do you excel at? With us, it’s our award-winning technical support. For you, it may be something else.

Here’s our point: find your strength and promote it. You know you’ve arrived when customers return to your business for that very reason.

Customer Loyalty Idea #5 – Ask For Customer Feedback

You should never, ever, ignore customer feedback. It’s not a coincidence that businesses with a large number of Google reviews tend to show up earlier in local business search results. Good reviews start with good service. If you’re proud of the service your business provides (and if you’re not, that needs to change), ask your customers to review your business! You can incentivize them with discounts if you like. But you could also simply ask your customers to review your business in your email campaigns after making a certain amount of purchases.

Pay attention to what your reviewers are saying, too. If they’re complimentary, keep up the great work! If they’re not, listen to them.

Feedback is exactly that – it’s feedback. It’s an effective way to learn what you’re doing right and where to improve.

Reach Out to Tri-City Retail To Help Grow Your Business

Customer loyalty is an ongoing target. It’s something you build into your business, starting with your main ‘customer touch points’: whether that’s you or your staff at the Point of Sale, or anywhere else in your store that your customers engage with your team.

We’ve seen a lot of success with customer loyalty programs through integration with our point of sale system in the past 25 years, and we’ve seen a few failures too. So do it right and start today. Make customer loyalty a priority for your company, and remember, you can always reach out to us here at Tri-City Retail for convenient and effective ways to grow your business.

Happy New Year from Tri-City Retail Systems

As the year winds down and we approach the start of a new decade, it’s a good time to reflect on our accomplishments over the last 10 years.

We started the decade with a bang, gaining tremendous success with the Microsoft Dynamics Retail Management System (RMS). Then, in a surprise move, Microsoft announced the End-Of-Life for RMS – but offered no replacement product, other than an enterprise system aimed at the very largest retail companies. Considering that RMS was designed for independent retailers and small retail chains (<200 stores), we were worried that our existing customers would be left without a replacement solution. So we spent the next two years evaluating and testing POS systems that would not only replace the Microsoft product, but also enable us to deploy solutions for larger retail companies as well.

Finally, in 2015, we signed an agreement to distribute a POS system from the UK, called MyPOS Connect, and customize it for North American retailers. The rest, as they say, is history! Since 2015, MyPOS Connect has evolved to become a truly powerful Retail Management System that works beautifully for smaller retailers and also scales to address the needs of growing retail chains.

2019 has been MyPOS Connect’s most exciting year to-date. We rebuilt and launched our new website and began posting Blog articles that are now read by hundreds of our customers. We rolled out our first retail chain with more than 100 stores; and we created a number of significant product enhancements for MyPOS Connect, including the following:

  • Created customer types to allow MyPOS Connect users to “group” Customers for reporting purposes and to apply group discounts.
  • Redesigned how MyPOS Connect handles fashion merchandise and created the Style Builder that creates individual product codes for all color and size iterations of any given style.
  • Built a Sale Price Wizard that allows you to set-up back-to-back sales prices for any group of products.
  • Built off-the-shelf integrations to Constant Contact and SendInBlue email marketing apps that enable our customers to easily manage their email campaigns using customer data from MyPOS Connect.
  • Built integrations to Gather-Up, Givex, Google Address Lookup and Canada Post Address Lookups
  • Built an integration to GMDH Streamline, a predictive analytics program that helps predict inventory requirements and automatically create purchase orders using proven mathematical algorithms.
  • Added an accounting export for HQ, support for Avery Labels for price tag printing, plugin management from the till and other features important to us and important to you.
  • We improved our themes, stock counts, landed costs, receipts, imports, security and so much more!

MyPOS Connect has come so far over these past years; and we’re proud of our team here at Tri-City Retail Systems for all their hard work and effort. We’d also like to thank you, our valued customer, for sharing our vision and for providing all your valuable feedback. Your input has helped us further improve MyPOS Connect; and we want you to know that we care and we’re listening.

In conclusion, we would like to wish all our customers and technology partners a very Happy New Year. We hope that 2020 brings you all great success and happiness!

Launching New Customer Resource Page

This week we’re excited to launch a new resource page on our website for all of our customers using MyPOS Connect. This new page allows you to access instructional documents and videos about MyPOS Connect at any time of day or night. It’s a resource you can use to supplement your training on MyPOS Connect, and it will help you and your team master every feature in the system.

On the Customer Resource page, the first thing you’ll find is a current version of the MyPOS Connect User Manual, available for download in PDF format. It covers everything from processing simple sales transactions and creating customers at the POS, to more complex manager tasks such as designing custom menu keyboards in the Back Office module. If you’re a MyPOS Connect user, this manual is an indispensable tool and is available for you to download and print at your leisure.

Scroll down the page a bit and you’ll also find a variety of MyPOS Connect video tutorials, as well as their associated transcripts; with more being added on a regular basis. To get a sense of the type of information presented in the tutorials, check out this sample here.

To get to the Customer Resource page just go to the ‘Resources’ page of our website and click on ‘Customer Resources’.

When you click this link you’ll be asked to log in with your login credentials. To obtain login credentials, click “Join Us”.

Next, fill out and submit the form on the subsequent page. One of our team members will get in touch as soon as possible with your new login credentials.

 

Boats on Ontario Canal

Parks Canada POS team nominated for National Award

Includes Tri-City Retail Systems as key member of team.

The Government of Canada recently announced the nominations for the Parks Canada CEO Award in the “Excellence in Leadership and Innovation” category. The POS Team at Parks Canada earned their nomination for the completion of the National POS System for the Ontario Waterways implementation, which is the final phase of deploying more than 350 POS systems in over 130 locations across the country. We would like to congratulate the entire POS Team at Parks Canada for this well-earned recognition.

Included in the list of Parks Canada team members nominated was Tri-City Retail Systems. Our involvement in developing the final solution and supporting the Parks Canada POS team during and after implementation ensured a successful project that was completed on time and under budget. As a result of our hard work and dedication, Parks Canada felt that it was important to include our company in the list of team members mentioned for the nomination.

Eric Beaudoin, Coordinator – Parks Canada Point of Sale (POS) Team, stated that “the entire POS Team (including Parks Canada and Tri-City Retail Systems team members) was exceptional and dedicated to ensure this transition was as smooth as possible.” He continued by saying “You all (including Tri-City Retail Systems) worked tirelessly behind the scenes as a conduit to front line personnel, ensuring the equipment and software were properly functioning. Your dedicated support to transition to POS was paramount to this major change in the Ontario Canals former business practices.

Alain Boudreau, Project Manager – POS System Renewal, added, “On behalf of the entire Parks Canada team, I’d sincerely like to thank the professional staff at Tri-City Retail for their contribution to this project, and for being our POS partner for almost a decade!”

We are very honoured and sincerely humbled by this recognition. It means a great deal to us to be included in such an accomplished and experienced group of professionals as the Parks Canada POS Team. The award will be handed out on June 11th, but regardless of the outcome, we already feel like winners!